GoHighLevel Pricing Guide (2026)
GoHighLevel is one of the most cost-effective all-in-one platforms in the CRM and automation space. But the published plan price is not the number that appears on your monthly bill. Usage-based costs for SMS, calls, email, AI, and optional add-ons sit on top of the plan fee. This guide breaks down every cost so you can budget accurately before you subscribe.
The three GoHighLevel plans in 2026
GoHighLevel offers three plans. The core feature set is largely the same across all three. The difference is the sub-account cap, API access, rebilling, and SaaS Mode. Prices below reflect standard rates verified from public GoHighLevel pricing documentation.
| Plan | Monthly | Annual (per month) | Sub-Accounts | Rebilling | API Access |
|---|---|---|---|---|---|
| Starter | $97 | $81 | 3 sub-accounts | No rebilling | No API access |
| Unlimited | $297 | $248 | Unlimited | Rebilling at cost | Basic API access |
| Agency Pro | $497 | $414 | Unlimited | Rebilling with markup | Advanced API access |
Every plan includes the full CRM, funnel and website builder, workflow automation, calendars, reputation management, and 24/7 support. There is no feature lockout on the Starter plan. The caps are operational, not functional.
Annual billing saves roughly 16 to 17 percent compared to monthly billing. The tradeoff is the upfront payment and the one-year commitment.
What actually changes between plans
Starter ($97/month)
The Starter plan is designed for a single business running a small number of client accounts. Three sub-accounts is the hard cap. If you operate one business plus two client accounts, Starter is sufficient. Beyond three sub-accounts, the cap becomes the limiting factor before anything else does.
Unlimited ($297/month)
The Unlimited plan removes the sub-account cap. This is the plan GoHighLevel marks as most popular. Everything from Starter carries over, plus unlimited sub-accounts, basic API access, and the ability to rebill phone and email usage to clients at cost without markup. If you are managing clients at scale, this is the plan that removes the ceiling.
Agency Pro ($497/month)
Agency Pro adds SaaS Mode, automated sub-account creation, advanced API access, and the ability to rebill phone and email usage with a markup. SaaS Mode is the key differentiator. It lets an agency put its own name on the platform and sell it to clients as a subscription, with each new client account set up automatically.
For businesses running their own operations and not reselling the platform, Unlimited is usually the right choice. Agency Pro is for those whose business model includes reselling GoHighLevel under their own brand.
The usage-based layer that adds to every bill
GoHighLevel charges separately for text messages, calls, email sends, email verification, and AI features. These costs are not included in the plan fee. The table below lists the current rates for the most common usage categories.
LC Phone – Voice and SMS
| Item | Rate |
|---|---|
| Local number rental | $1.15 per month |
| Toll-free number rental | $2.15 per month |
| Outbound SMS | $0.00747 per segment |
| Inbound SMS | $0.00747 per segment |
| Outbound voice calls | Approximately $0.0166 per minute |
| Inbound voice calls (answered on web, mobile, or deskphone) | Approximately $0.01165 per minute |
LC Email – Sending and Verification
| Item | Rate |
|---|---|
| Email sending (LC Email) | $0.675 per 1,000 emails |
| Email verification | $2.50 per 1,000 verifications |
AI Features
GoHighLevel AI is billed on one of three plans, per enabled location. Prices below are from the official HighLevel AI product pricing documentation.
| Plan | Monthly Price | Included |
|---|---|---|
| Pay-Per-Use | No monthly fee | Billed at token cost for all AI features |
| AI Employee Growth | $50 per location | 1,000 Conversation AI responses, 100 Voice AI minutes, unlimited Reviews and Content AI per month |
| AI Employee Unlimited | $97 per location | Unlimited Conversation AI, Voice AI, and related AI features subject to fair use |
Premium Workflow Executions
Premium workflow actions such as inbound webhooks, IVR routing, and some advanced triggers are billed per execution. The current tiers start with a free allowance of 100 lifetime executions, then scale through paid tiers starting at $10 per month for 10,000 executions and going up to $50 per month for 65,000 executions at the highest standard tier.
Paid add-ons that appear on many bills
| Add-On | Price | Notes |
|---|---|---|
| HIPAA Compliance | $297 per month | Agency-wide. Cannot be disabled once purchased. |
| Branded Mobile App | $49 per month | White-label mobile app for clients. |
| HighLevel Certification Program | $97 per month | Optional certification program add-on. |
| Online Listings Management | $30 per month, per sub-account | Reputation and directory listing management. |
The HIPAA Compliance add-on is the most consequential for healthcare operations. It applies agency-wide once activated and cannot be disabled. See our HIPAA voice AI setup guide for the full compliance configuration.
What a realistic monthly bill looks like
The following example models a mid-size operation running 5,000 SMS segments, 3,000 outbound voice minutes, 2,000 inbound voice minutes, 20,000 email sends, and AI Employee Growth across three locations. Numbers are illustrative and actual bills vary by usage.
Example Monthly Bill – Mid-Size Operation
- Unlimited plan$297
- 5,000 outbound SMS segments @ $0.00747$37.35
- 3,000 outbound voice minutes @ $0.0166$49.80
- 2,000 inbound voice minutes @ $0.01165$23.30
- 3 local phone numbers @ $1.15$3.45
- 20,000 email sends @ $0.675 per 1,000$13.50
- AI Employee Growth – 3 locations @ $50$150
- Premium workflow executions (Growth tier)$25
A solo operator running one business with light usage often stays under $350 per month total. A high-volume brokerage running voice agents on every call can land in the $800 to $1,500 range. The plan fee is the floor, not the ceiling. Budget for usage based on your expected call volume and message volume.
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Common Questions About GoHighLevel Pricing
How much does GoHighLevel cost in 2026?
GoHighLevel offers three plans in 2026. Starter is $97 per month or $81 per month billed annually. Unlimited is $297 per month or $248 per month billed annually. Agency Pro is $497 per month or $414 per month billed annually. Usage costs for SMS, calls, email, and AI features are billed separately on top of the plan fee.
What is the difference between GoHighLevel Starter and Unlimited?
Starter includes 3 sub-accounts and no API access or rebilling. Unlimited removes the sub-account cap, adds basic API access, and allows rebilling of phone and email usage to clients at cost without markup. The core feature set is the same on both plans.
What does GoHighLevel Agency Pro add?
Agency Pro adds SaaS Mode, automated sub-account creation, advanced API access, and the ability to rebill phone and email usage with a markup. SaaS Mode lets an agency put its own name on the platform and sell it to clients as a subscription.
How much does the GoHighLevel HIPAA add-on cost?
The GoHighLevel HIPAA add-on costs $297 per month. It is an agency-wide add-on that applies to every sub-account once activated. It cannot be disabled, refunded, or downgraded after purchase.
What are the LC Phone usage costs in GoHighLevel?
LC Phone usage costs include local numbers at $1.15 per month, toll-free numbers at $2.15 per month, outbound SMS at $0.00747 per segment, outbound calls at approximately $0.0166 per minute, and inbound calls at approximately $0.01165 per minute when answered on web, mobile, or deskphone.
How much does GoHighLevel AI cost?
GoHighLevel AI is available on three plans. Pay-per-use has no monthly subscription fee and bills at token cost. AI Employee Growth is $50 per month per location and includes 1,000 Conversation AI responses and 100 Voice AI minutes per month. AI Employee Unlimited is $97 per month per location and includes unlimited Conversation AI, Voice AI, and related features subject to fair use.
Are there any hidden fees?
There are no hidden fees, but usage costs are separate from the plan fee and can add meaningfully to the bill. The most common surprises are SMS segments, voice minutes, email verification, and AI token usage. Budget for usage based on your expected volume.
Where can I verify this pricing?
All pricing on this page is sourced from public GoHighLevel documentation and pricing pages, including the HighLevel AI product pricing article and the LC Phone pricing guide. Prices may change; always confirm current pricing on the official GoHighLevel site.
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